Partygoers at the Cannes Lions festival could lose a valuable half-hour of late-night beach revelry as some organizers say the traditional 2 am curfew for loud music on the beach has been moved up this year.
Parties may have to end at 1:30 am, with the music turned down as early as 1 am.
Reliable sources, including the esteemed concierge at the Martinez Hotel, say Cannes city authorities grew tired of beach party organizers flouting the 2 am curfew, though it is possible to apply for permits valid until that hour. Whether you can manage to secure one is the big question.
The city may want to exercise a bit more control after some unexpected drama that unfolded at last month's Cannes Film Festival. In a major security scare, a man brandished a gun loaded with blanks and a dummy grenade. And there were two jewel heists, one of Chopard gems in a pre-dawn theft from a hotel guest's in-room safe and another when a diamond necklace disappeared at a star-studded party at the Hotel du Cap.
Several parties at this week's ad festival, including the Xbox Music Party at the Microsoft Beach Club, JWT at the 3.14 Beach and The Rosebery at the Majestic Beach, are sending out invitations with a 2 am end time. Though, The Rosebery -- done by IPG Mediabrands, Facebook and Clear Channel -- is in a renovated green and cream double-decker bus that will be parked beachside rather than in the sand, so that may not count.
Celebrating too late at the beach can easily go wrong. Like the time drunken Swedish creatives buried their cyber Gold Lion in the sand at a beach party. Which is only funny until your agency realizes that Lion is lost forever, despite offering a $1,000 reward.
After hours parties on the Croisette, or anywhere else not on the beach, are safe from earlier curfews. So festival goers may want to head to the Martinez bar and the Gutter Bar next door a little earlier this week.