Cannes Lions Jury President: Branded Content is Permeating Advertising

Scott Donaton Talks About Evolution in This Two-Year-Old Award Category

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Scott Donaton, who was recently named global chief content officer at Interpublic Group of Cos.' Universal McCann, is back on the branded content and entertainment jury at the Cannes Lions International Festival of Creativity, this year as president. He explained how the category, only in its second year, has evolved and what it means for the future of marketing.

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