Cannes 2013

Awards Actually Can Matter in Creativity, GE's Creative Director Says

'I Wouldn't Discount Them,' Andy Goldberg Says at Cannes

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General Electric's business and its communications with consumers are about making the world work better, GE Global Creative Director Andy Goldberg said at the Cannes Lions International Festival of Creativity. But awards for advertising -- like the Cannes Lions -- can be important for more than just bragging rights, he said.

Hear him explain, then check out the rest of our coverage of creativity at Cannes here.