Cannes 2013

Mars CMO On How Snickers Campaign Inspires Mars' Global Marketing

Bruce McColl Talks About What's Drive His Company's Best Work

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Bruce McColl, global chief marketing officer at Mars, shares at Cannes his thoughts on how the Snickers' success has created a blueprint for global marketing. Last year's Cannes Lions marketer of the year, he also offers his advice on how to keep the creative momentum going.

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