How did Ogilvy Brasil become Advertising Agency of the Year at the Cannes Lions International Festival of Creativity?
Chief Creative Officer Anselmo Ramos, who also leads Ogilvy startup David and is the creative behind mega-winner Dove's Real Beauty "Sketches," revealed his secrets in this video from Cannes.
At Cannes he seemed to be getting results. His agency won both the titanium Grand Prix, the festival's highest honor, for "Sketches" and the promo and activation Grand Prix for "Immortal Fans," an organ-donor campaign led by a Brazilian soccer team. McCann Melbourne and Pereira & O'Dell won five and three Grands Prix respectively, for Metro Train's "Dumb Ways to Die" and Toshiba, but only Mr. Ramos pulled off the feat of winning Grands Prix for two different campaigns.
See our complete Cannes coverage at Creativity's hub here.