"As a band it's a lot easier to work with brands and marketing agencies than record labels," OK Go's Damian Kulash said at the Cannes Lions International Festival of Creativity -- echoing Lou Reed's recent Cannes commentary about advertising and music. "Because record labels, they know what they want a band to be doing. They want a band to be making these very particular types of things."
"Whereas brands, generally, if you find the right relationships, they want the same things you do," he added. "What we want is maximum engagement with our fans."
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