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Cannes Video

OK Go's Damian Kulash: Brands Easier to Work With Than Record Labels

Marketers Want the Same Things Bands Do: 'Maximum Engagement With Our Fans'

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"As a band it's a lot easier to work with brands and marketing agencies than record labels," OK Go's Damian Kulash said at the Cannes Lions International Festival of Creativity -- echoing Lou Reed's recent Cannes commentary about advertising and music. "Because record labels, they know what they want a band to be doing. They want a band to be making these very particular types of things."

"Whereas brands, generally, if you find the right relationships, they want the same things you do," he added. "What we want is maximum engagement with our fans."

See more videos and complete Cannes coverage at Creativity's hub here.

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