Cannes Lions 2005

Creatives Now

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Who are they? Of course, they're the advertising minds who manage to catch the distracted eye of today's information-overloaded consumer. But they're also the increasingly relevant players outside the agency arena, who have made map-changing moves in digital, design and media. Here we showcase a few of the best of all varieties, starting off with the mysterious renegades known as The Barbarian Group, the Boston-based creative shop that has partnered with some of the industry's top agencies to create some of the most resonant and entertaining interactive campaigns of the last few years.