Cannes Lions

From the Price of Parties to the Cost of Entry, a Look at Cannes by the Numbers

There Are Big Expenses Behind the Fest

By Published on .

Cannes is the ad industry's week in the sun, and it will be bigger than ever this year thanks to a new category, more delegates, and double the festival, as the new Health Lions will precede the main goings-on. Here, we break down what it takes to make the spectacle that is Cannes.

Credit: Provided by Cannes Lions
ENTRY COSTS
Amount one agency spent on Cannes entries:
$85K
How much a media agency spends to get one entry Cannes-ready:
$16,000 to $84,000

NUMBER OF DELEGATES
12,000
COST PER DELEGATE
$10,000

NUMBER OF FEMALE JURY PRESIDENTS
4

PARTY EXPENSES
Drinks expected to be served at McGarryBowen's carnival-themed party Thursday night:
1,500

Credit: Provided by Cannes Lions
AWARDS
Total number of Lions awarded in 2013:
1,170
How much a "duplicate Grand Prix" costs:
$3,372

Credit: Wally Yachts
YACHT COSTS
Daily charter fee for the "Wally B" yacht, docked:
$13,000

Credit: Provided by Cannes Lions
HOTEL COSTS
One night at the Prestige Suite at the Intercontinental Carlton:
$4,275
How much a square meter of hotel room costs per night at the Hotel du Cap:
$69
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