Cannes Lions

Three female creative powerhouses chat about marketing for one of the world's biggest brands, Samsung

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At the Cannes Lions International Festival of Creativity, we sat down with Kate Oh, Minah Kim and Victoria Lhie, three creative leaders from Cheil, South Korea. They chat about what it's like to market for one of the world's most biggest brands, Samsung--whether with traditional advertising, CES showcases or the user experience for the company's sponsorship of another prominent world event, the Winter Olympics.

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