Cannes Lions

HBO CEO Richard Plepler: Right Now, This Is the Right Business Model

Exec on HBO's Brand (and How to Watch 'Game of Thrones' in France)

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The Cannes Lions International Festival of Creativity is wooing content creators beyond advertising in a big way. A big presence here this year is from "Game of Thrones," with showrunners D.B. Weiss and David Benioff taking part in a talk about "The Power of Story" on Wednesday. Ad Age caught up with HBO chief executive officer Richard Plepler, who was honored as Cannes' Media Person of the Year this year, about Netflix, direct-to-consumers, and of course, "Game of Thrones."

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