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Cannes Lions

Martin Sorrell Part 3: The Great Frenemy Balance With Google and Facebook

Published on .

In our third video with WPP CEO Martin Sorrell at Cannes, he talks to Ad Age about his use of the term "frenemy" to describe his network's relationship with digital giants like Google and Facebook -- powers that are more often treading on agency turf.

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Check back tomorrow for our final video installment with Mr. Sorrell, in which he discusses reviews, rebates and measurement. See Mr. Sorrell on an acquisition by a rival here and his defense of the company's succession planning here.

Video shot by Karel Brissaud

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