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Cannes Lions

Video: Cannes Is Too Costly, WPP CEO Says, but There Might Be a Fix

Published on .

"I think the problem with Cannes is it's become too expensive," WPP CEO Martin Sorrell told Ad Age Editor Brian Braiker in the middle of the annual ad festival in France.

But discussions are bubbling up about doing it somewhere else more convenient, Sorrell said, and refocusing on something closer to its original mission: celebrating creativity.

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