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Cannes Lions

Video: Cannes vs. the World Cup

Rough First Game for Cannes' Brazilian Attendees

By Published on .

Advertising Age Player

Every four years at the Cannes Lions festival, the creative awards face competition from another contest: the World Cup.

Delegates from around the world swarm sidewalk cafes to catch the soccer matches while companies holding parties on the night of a big game entice guests with the promise of big-screen TVs.

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