×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Cannes Lions

Video: Ne-Yo Talks Artist-Brand Collaboration in Cannes

Brands Over-Rely on Most Popular Artists of the Moment

By Published on .

Singer, actor, producer and composer Ne-Yo took the stage at the Cannes Lions ad festival on Friday to talk about music parternships between brands and singers. Ahead of the panel, Ad Age asked the artist and Chris Clark, director of music services at Leo Burnett, how brands should behave when choosing an artist to work with.

Advertising Age Player

Most Popular