Cannes Lions

Video: Ne-Yo Talks Artist-Brand Collaboration in Cannes

Brands Over-Rely on Most Popular Artists of the Moment

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Singer, actor, producer and composer Ne-Yo took the stage at the Cannes Lions ad festival on Friday to talk about music parternships between brands and singers. Ahead of the panel, Ad Age asked the artist and Chris Clark, director of music services at Leo Burnett, how brands should behave when choosing an artist to work with.

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