Marketers and agencies rethink their work out loud at the 10th annual Ad Age Digital Conference. What is advertising now -- an ad or an experience? How does it get done -- and by whom? We hash out pressing industry issues like ad blocking, ad fraud, and kickbacks. We set the agenda for the year ahead. Save $400 before February 19.Learn more
One of the big favorites going into Cannes was Volvo Trucks' "Live Tests" campaign, a series of business-to-business videos created by Forsman & Bodenfors that had swept the awards circuit to date. It won a Cyber Grand Prix on Wednesday and is expected to pick up more honors on Saturday. We met with the creatives behind the campaign and Volvo to talk about how "Live Tests" came about and trying to top the "Epic Split" installment starring Jean-Claude Van Damme.