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Cannes Lions

Meet the Creators of Volvo's 'Live Tests,' B-to-B Darlings of the Awards Circuit

Where Do You Go After 'Epic Split'?

By Published on .

Advertising Age Player

One of the big favorites going into Cannes was Volvo Trucks' "Live Tests" campaign, a series of business-to-business videos created by Forsman & Bodenfors that had swept the awards circuit to date. It won a Cyber Grand Prix on Wednesday and is expected to pick up more honors on Saturday. We met with the creatives behind the campaign and Volvo to talk about how "Live Tests" came about and trying to top the "Epic Split" installment starring Jean-Claude Van Damme.

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