The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more
One of the big favorites going into Cannes was Volvo Trucks' "Live Tests" campaign, a series of business-to-business videos created by Forsman & Bodenfors that had swept the awards circuit to date. It won a Cyber Grand Prix on Wednesday and is expected to pick up more honors on Saturday. We met with the creatives behind the campaign and Volvo to talk about how "Live Tests" came about and trying to top the "Epic Split" installment starring Jean-Claude Van Damme.