2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more
One of the big favorites going into Cannes was Volvo Trucks' "Live Tests" campaign, a series of business-to-business videos created by Forsman & Bodenfors that had swept the awards circuit to date. It won a Cyber Grand Prix on Wednesday and is expected to pick up more honors on Saturday. We met with the creatives behind the campaign and Volvo to talk about how "Live Tests" came about and trying to top the "Epic Split" installment starring Jean-Claude Van Damme.