Cannes Lions

WPP CEO Sorrell Wants to Remove 'Inhibitors' From Global Organization

Video: How Marketers and Agencies Can Become More Nimble

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Regional managers too often act as inhibitors between local marketers and global headquarters, WPP CEO Martin Sorrell said at the Cannes Lions ad festival this week. But there are opportunities for both marketers and agency holding companies like WPP to improve flexibility on the ground and at the center, he said.

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