The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more
Regional managers too often act as inhibitors between local marketers and global headquarters, WPP CEO Martin Sorrell said at the Cannes Lions ad festival this week. But there are opportunities for both marketers and agency holding companies like WPP to improve flexibility on the ground and at the center, he said.