And that's why she almost didn't take the negotiations director job at Mediaworks in 1994. Her concern was its magazine-only focus. At the time, Ms. Thomas Brooks was working on all Chevrolet media at Interpublic's Campbell-Ewald in Warren.
Michael Browner, executive director-corporate advertising and marketing at GM, admired her Chevy work and says he helped convince her to take the Mediaworks job. "I knew she'd be terrific," Mr. Browner says. "She's a great strategist. She's a terrific negotiator and an excellent manager."
Ms. Thomas Brooks joined Mediaworks as its seventh employee as a VP about a year after it was founded. The agency's staff has grown to nearly 40, and she is proud of expanding the agency to include Internet buying and a proprietary banner-ad measurement system developed with GM. The marathon runner encourages her staff to try new things in media.
She joined Campbell-Ewald in 1989-her first work with auto marketers. "I never thought I'd be [in Detroit] quite this long." But, she says, Mr. Browner "empowers us to do deals. I haven't been bored yet."