Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Consumer Electronics Show

VIDEO: Patron to Hershey, Non-Tech Brands Descend on the Consumer Electronics Show

By Published on .

The Consumer Electronics Show is the home turf of tech marketers such as Intel, Nvidia, LG, Samsung, Twitter and Toshiba. So what's Carnival doing giving a keynote this year? And why did American Greetings enlist actor Nick Offerman to help pitch greeting cards there? There's a reason that attendees are encountering unexpected brands.

Produced by Scott Stern.

Most Popular