Consumer Electronics Show

VIDEO: Patron to Hershey, Non-Tech Brands Descend on the Consumer Electronics Show

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The Consumer Electronics Show is the home turf of tech marketers such as Intel, Nvidia, LG, Samsung, Twitter and Toshiba. So what's Carnival doing giving a keynote this year? And why did American Greetings enlist actor Nick Offerman to help pitch greeting cards there? There's a reason that attendees are encountering unexpected brands.

Produced by Scott Stern.

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