Creative: Phil Dusenberry, Ted Sann, Michael Patti, Gerry Graf, David Johnson, John Leu
Producers: Regina Ebel, Alexandra Sterlin, Lisa Petroni, Hyatt Choate, Bob Emerson, Rani Vaz
Production Co.: Pytka, Venice, Calif.; Hungry Man, New York; Headquarters, New York
Directors: Joe Pytka, Bryan Buckley, Barry Levinson, Joe Public, Santiago Suarez
The best advertising in this special category was a campaign that addressed the tragedy and pulled on our patriotic heartstrings without exploiting it. The "New York Miracle" campaign used N.Y. luminaries including Woody Allen, Billy Crystal and Robert DeNiro to lure tourists to the city for the holidays.
U.S. Postal Service: "Pride" Grey Global Group's Grey Worldwide, New York; Advertising Council: "I Am an American" Omnicom Group's GSD&M, Austin, Texas; Twin Towers Fund: "Stackpole" Toolbox, New York