The big winner was Goodby, with two Best Awards, for Budweiser and E-Trade, and two honorable mentions. Bartle Bogle Hegarty, New York, partly owned by Bcom3 Group, and Peterson Milla Hooks, Minneapolis, scored two Best Awards. Havas Advertising's Arnold Worldwide, Boston, picked up one Best and three honorable mentions.
A special 9/11 category was added to recognize the inspiring, often poignant work created following the terrorist attacks. The "New York Miracle" campaign by Omnicom's BBDO Worldwide celebrated the city's spirit with inimitable New York-style humor.
This year the 40-year-old Best contest returned to its roots as an Ad Age-judged competition without entry fees in which all TV and print work that first appeared in 2001 was eligible to compete. AA editors and reporters reviewed the ads in judging March 25.