Alcoholic Beverages: Budweiser

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"What Are You Doing?"

Creative Directors: Jeff Goodby, Rich Silverstein

Art Director: Stefan Copizn

Copywriter: Ian Kalman

Producer: Cindy Epps

Production Co.: Headquarters, Santa Monica, Calif.

Director: Lloyd Stein

What are you doing? is a question that might have been asked of Omnicom Group's Goodby, Silverstein & Partners, San Francisco, when they decided to taunt sibling shop DDB Worldwide, Chicago, over its successful Anheuser-Busch Cos.' Budweiser "Whassup?" campaign. But Brett, Ian and Chad go through their preppy paces asking "What are you doing?" as they sip imported beer in their upscale version of the original spots. The kicker: a shot of two of the original African American "Whassup" actors astounded by the wannabes, and a parody that doubles the life of the original.

HONORABLE MENTION:

Heineken: "Lighter" Interpublic Group of Cos.' Lowe, New York