Client: Surf Diva Agency: Matthews/Mark, San Diego AD: Paul Kreutz CW: Guy Hufferd Illustrator: Harry Daily
If balls could talk
The thick brogue of a suitor singing, "Let me call you sweetheart," carries across the green plain. Nope, it's not springtime in Ireland; it's golf season. The suitor is a golf ball with a mouth, and the object of affection is a bag of Ping golf clubs. In another spot from this talking-ball campaign, an old grandfather ball complains about new balls taking the Ping clubs for granted, claiming, "I've got more scars than a prize fighter. And that's just on the outside." At least he can't get an ear bitten off.
Client: Ping Agency: The Martin Agency/Richmond CD/CW: Joe Alexander AD: Sean Riley Director: Neil Tardio, Fuel Productions Editor: David Brixton and Livio Sanchez/The Lookinglass Company Music: Primal Scream
From bogie to Bogey
In a brilliantly acted, utterly off-the-wall campaign directed by John O'Hagan, a series of golfers excitedly explain why Callaway balls are so effective. One man claims that there is an extraterrestrial chemical used in the balls: "They beam it down through the Internet and download it right into the ball." Others claim it is sand-repellent, allergic to grass, powered by micro-wings, and attracted to the cooler temperature of the hole. "It's like a heat seeking missile. Only in reverse." One spooked-out duffer even wonders if he was part of a testing group that was transported underground to try the new model, and then forced to eat pastries treated with memory-erasing properties. Surreal.
Client: Callaway Golf Agency: Matthews/Mark CD/CW: Michael Mark AD: Mark Albertazzi Producer: Amy Krause Director: John O'Hagan