It would figure that an ad agency assigned the task of introducing a new car model line without TV as an initial component would have to work harder in areas such as outdoor. Well, there is red, and then there is "matchstick red." These delightful executions for BMW of North America's Mini Cooper generate eye-stopping power with visual puns and wry lines like "Let's put away the middle finger."
Executive director/Creative director: Alex Bogusky
Associate creative director: Andrew Keller
Art director: Mark Taylor
Copywriters: Ari Merkin, Steve O'Connell
Photographer: Daniel Hartz
"Put Away the Middle Finger"