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Bold the Mayo

Published on .

It's simple, perfectly produced and actually funny; is it the best mayonnaise commercial of all time? Women at a bachelorette party are too busy enjoying the homemade potato salad and macaroni salad, made with Hellmann's, to pay the slightest attention to the buff male strippers - even when they all whip off their Velcro-fastened pants with an erotic flourish.

Client: Unilever Bestfoods Agency: Lowe/New York CCO: Gary Goldsmith ECD: Dean Hacohen CGH/AD: Michael Vitiello CGH/CW: Seth Fried Agency Senior Producer: Steven Ford Director: Neil Tardio Jr./A Band Apart Editor: Ian MacKenzie/MacKenzie Cutler Music: Jane Mangini, Lyle Greenfield/Bang

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