Bong & Olufsen?

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Call it the Goodby Borrowed Interest Effect. In no time at all, formerly dreary Hewlett-Packard has become the hip HP, in which all its tech is put to sexy effect for way sexier companies than HP itself will ever be. This Bang & Olufsen tie-in boasts a stoner's delight in every bite. In fact, we thought we were tripping for a minute there. This visualization-of-sound conceit relies to some degree on that long-hackneyed frozen-moment camera routine, but it's redeemed by a CG overlay of way cool soundwaves backed with psychedelically enhanced sound design.

Client: Hewlett-Packard Agency: Goodby, Silverstein & Partners CDs: Steve Simpson, Steve Luker CW: Mike McCommon AD: Steve Goldblatt Agency Producer: Hillary Bradley Director: Tim Hope/Passion Pictures/Notorious Pictures Editor: Tony Kearns/Swordfish Effects: Glassworks Sound Design: Stimmung