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Boom Boom Snack Snack

Published on .

Tony Hawk is living up to his name, selling everything from chocolate milk to huck jam, but in this spot for Doritos Go Snacks his skateboard antics are exploited to excellent advantage. The conceit is he does everything on his skateboard: He showers on it, gets dressed on it, goes to work on it, but when he's barred from entering a minimart on his wheels, he uses a shopping cart for some Xtreme locomotion. Great editing and some spectacular moves, shot by sports action ace Klaus Obermeyer, rock this :60 like a half-pipe dream.

Agency: BBDO, New York Client: Frito-Lay CCO: Ted Sann ECD/CW: Jimmy Siegel CD/AD: Rick Hanson ACD/CW: Jordan Allen ACD/AD: Susan Levine Agency Producer: Peter Feldman Director: Klaus Obermeyer/Flying Tiger Films Editor: Clayton Hemmert/Crew Cuts Music: Robbie Kondor/Kondor Productions

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