Bud Light: Bug Heavy

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A couple is having a backyard party and the girl tells the guy to move the bug zapper away from the Bud Light, it's tacky. So, like a typical beer-swilling idiot, he moves it over the big bowl of dip. Then people are coming over to compliment the hosts on the dip: "Are those caraway seeds in there?" No, they're dead bugs. The gross-out payoff: naively smiling chick with bugs stuck in her teeth. When will she be on Fear Factor?

Client: Bud Light Agency: DDB/Chicago CCO: Bob Scarpelli GCD: John Immesoete CDs: Mark Gross, Bill Cimino ACD/CW: Bart Culbertson ACD/AD: Brad Morgan Agency Producer: Marianne Newton Director: Lemoine.Miller/@radical media/Imported Artists, Toronto Editor: David Baxter/Panic & Bob, Toronto Music: Scandal Music