California Milk Processors Board, Omnicom Group's Goodby, Silverstein & Partners, San Francisco

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Don't mess with boys with attitude. Unlike the Haley Joel Osment character in "The Sixth Sense" or Harvey Stephens' Damien in "The Omen, " the youngster in "Birthday" is unable to get those gathered at the party to heed his warning and they gulp down thick chewy chocolate cake. Another in a long line of tasty "Got milk?" punch lines awaits. The birthday crowd should watch more late-night cinema.

Creative directors: Rich Silverstein, Jeff Goodby

Art director: Sean Farrell

Copywriter: Colin Nissan

Agency producer: Cindy Epps

Production co.: Biscuit Filmworks, Los Angeles

Director: Noam Murro

Editorial co.: Bikini Edit, New York

Editor: Avi Oron

Music co.: Elias Arts, Los Angeles

Composer: Chip Jenkins

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