A luxurious nine-page insert for the new Canon EOS-1D digital camera twists, bends and folds various objects and animals into the shape of the product itself to highlight its strength and versatility. Shown here, a lizard hugs its scaly limbs to its chest to demonstrate "Adaptable," and a crush of nails spells "Tough." In other executions, a cloud with streaks of lightning indicates speed; a matchbook is "Hot"; an owl represents wisdom; a buzzsaw is "Sharp"; and an artist's palette is "Creative." So's the whole campaign.
Client: Canon Agency: Grey Worldwide/N.Y. CD/AD: Denise O'Bleness ACD/CW: Jesse Vendley Photographer: Philip Habib, Motorskills Imaging