Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Camera Chameleon

Published on .

A luxurious nine-page insert for the new Canon EOS-1D digital camera twists, bends and folds various objects and animals into the shape of the product itself to highlight its strength and versatility. Shown here, a lizard hugs its scaly limbs to its chest to demonstrate "Adaptable," and a crush of nails spells "Tough." In other executions, a cloud with streaks of lightning indicates speed; a matchbook is "Hot"; an owl represents wisdom; a buzzsaw is "Sharp"; and an artist's palette is "Creative." So's the whole campaign.

Client: Canon Agency: Grey Worldwide/N.Y. CD/AD: Denise O'Bleness ACD/CW: Jesse Vendley Photographer: Philip Habib, Motorskills Imaging

Most Popular