The first words that come to mind when we think about airline travel are not "charming" and "exciting." As a matter of fact, it takes some resolute optimism for the mere idea of tackling the lines, the surly hosts, and the tarmac waits without an arsenal of foul language. Though the airlines have been unable to ameliorate the delays and inconveniences of the travel itself, they've banded together to make the reservations process a little easier, and they hired TBWA/Chiat/Day/New York to convince a skeptical public that air travel is fun again. Dallas Itzen and Patrick O'Neill, ECDs and creators of the campaign, found the whimsy and style in air travel by harkening back to simpler days. They approached David Klein and Robert Swanson, the minds and wrists behind TWA ads from the 1960s, and asked the artists to follow the same processes they were using 40 years ago to create these whimsical posters. "The campaign is a nod to the airlines, who created Orbitz," says O'Neill of the sleek-yet-dated look. "This style is an ownable asset of theirs." In a world of what Itzen and O'Neill refer to as "cliche travel photography," these posters are likely to become ownable assets themselves.
Executive CD: Dallas Itzen/Patrick O'Neill Senior AD: Josh Kilmer-Purcell Senior CW: Tom Christmann Illustrators: David Klein/Robert Swanson