Charles Schwab & Co, Omnicom Group's GSD&M, Austin, Texas

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With the delightfully visual line of "Let's put some lipstick on this pig," Schwab takes you into the boiler room as a fictitious team leader doles out the stock to push to his minions. "Just don't mention the fundamentals, they stink." Voice-over assures that Schwab never pushes stock, only that it's a good time to get into the market with Schwab's guidance-unless you have a failing for pigs in lipstick.

Group creative directors: Rich Tlapek, Tom Gilmore

Art director: Tom Gilmore

Copywriters: Rich Tlapek, Tom Campion

Agency producer: Josh Reynolds

Production co.: Biscuit Filmworks, Los Angeles

Director: Noam Murro

Editorial co.: Nomad, Santa Monica, Calif.

Editor: Tom Muldoon

HONORABLE MENTION:

E-Trade, "Pitch"/Omnicom Group's Goodby, Silverstein & Partners, San Francisco