Clank It Up

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Noam Murro continues to rack up Gen-Z points in an inspired campaign for a new PS2 weapons fest called Ratchet & Clank. The brainstorm: via faux video-verite footage, we see dudes trying out the weapons in the game as if they're real. One gun, the Morph-O-Ray, turns a guy into a chicken; another bazooka-like blaster, the Devastator, makes a huge explosion in the street; and an SUV pulverizes a tractor in the Inflatable Decoy test, horrifying some kid's mother. Whatever, it's great, and it's done with just the right touch of excitable Jackass naughtiness.

Client; Sony Playstation 2 Agency: TBWAChiatDayLos Angeles CD: Jerry Gentile CW: Scott Duchon AD: Lew Willig Agency Producer: Elizabeth Giersbrook Director: Noam Murro/Biscuit Filmworks Editor: Paul Martinez/Lost Planet Sound Design: RavensWork