×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The Cutting Edge?

Published on .

In the great tradition of outrageous trade advertising, BBDO/Atlanta gets crazy for a local post house called Matassa Editorial. A third execution is a bit more reined-in - it's just a human finger shrink-wrapped with a package of meat, headlined "One careless mistake can ruin an otherwise perfect cut." We can't wait to forward the cat ad to PETA.

Agency: BBDO/Atlanta Client: Matassa Editorial AD: Kyle Lewis CW: Jeff Nixon Photographer: Scott Lowden

Most Popular