This :60, which broke during last month's NBA All Star Game, is a sports mini music video backed by the beats of old-school rapper Doug E. Fresh. Fast cuts by Adam Pertofsky feature Vince Carter, Mia Hamm, and Derek Jeter, among others, letting loose in unexpected places, while dripping with multicolored Gatorade sweat, of course. "After September 11 the spot's message became even more critical," says CD Colin Costello. "Let's just have a good time."
Client: Gatorade Agencies: FCB/Chicago, New Omnicom Co. CD/AD: Geoff Edwards/NewCo. CD/CW: Colin Costello/FCB Agency Producer: Scott Mitchell/FCB Director: Pam Thomas/Moxie Films Music: Rhythm Cafe Editor: Adam Pertofsky/Rock Paper Scissors