We've seen "exotic bakeshop" ads before, but these elegant DDB/L.A. beauties, for a Los Angeles X-rated cakemaker, are worthy of the Marquis de Sade, which happens to be the name of the company that supplied the props. The tagline: "Bad cakes made by good bakers." "It's a touchy topic," says CD Mark Montiero of the bawdy bakery category. "Pornography and pastry just don't seem to go together. You can't really show the product, because if it's too offensive, who's gonna eat it?" Can we at least lick the plate?
Client: Exotic Cakes Agency: DDB/L.A. CD: Mark Monteiro ACD: Ralph Palamidessi CW: Dave Muraca AD: Marcus Moore Photographer: Lew Robertson