No Drinkie-winkies

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These anti-booze ads look so delicious we just wanna, uh, drink them right up. Which is part of the plan, according to Abert/Poindexter AD Bill Ewing. "Our thought was to portray these ads in a similar fashion to liquor advertisements," he explains. "We've all seen the dark, brooding substance abuse advertisements. We wanted to draw people into the ads with the stylization and then hit them over the head with the message, rather than deliver a preachy scare tactic." Most real booze ads should look this good.

Client: National Organization on Fetal Alcohol Syndrome (NOFAS) Agency: Abert/Poindexter CD: Mel Abert CW: Marc Jensen AD: Bill Ewing Photographer: Richard Hines