Sometimes You Feel Like a Knot

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We've seen contortionists in many a print ad and probably some TV spots, but this one takes the clutter-busting cake. A guy goes into the boss' office, gets chewed out something awful and comes out in a crablike ball, his legs behind his head, walking on his hands. He takes the bus home like that and can't unwind until he clambers up onto his couch where he's got a Waterpik Accureach massager, which looks like some kind of giant sex aid on a stick, but, hey, whatever works. With the aid of a crisp British VO and wistful stock music, he unwinds.

Client: Waterpik Agency: Ground Zero CDs: Court Crandall, Arty Tan CW: Steve McElligott AD: Pat Harris Agency Producer: Heidi Hawkings Director: Kuntz & Maguire/MJZ Editor: Jonathan Del Gatto/Terminal Effects: Sol Designfx Sound Design: Loren Silber/Pop Sound