A strange new campaign for Nike's "forged" golf clubs skips the green entirely, offering instead hunky pro golfer David Duval on a bare pastel-lit set, as an uber-fit metaphor for the "superior" swinger. Four :30s feature Duval in gray pants and a tight black T-shirt emblazoned with the word "Forged." Next to him stands a dumpy Jack Blackish sidekick, wearing an identical outfit, except his shirt reads "Cast." Various skits emphasize the forged club's allegedly overwhelming dominance of the club scene. In one, the dumpy guy's pockets are empty, while Duval pulls out multiple yardsticks to demonstrate the long range of the forged club. Duval sings a rousing "Camptown Races" in another spot, while the other guy has to read the words off a crumpled piece of paper. (Meant to show that the forged club even sounds better.) In another spot, Duval pulls strings of healthy veggies out of his mouth while dumpy guy pulls out hot dogs. (The forged is "made with better materials.") Finally, Duval holds flowers and a box of chocolates while the dumpy guy's hands are empty - the forged club has "a bigger sweet spot."
Client: Nike Agency: Wieden & Kennedy/Portland CD/AD/CW: Jim Riswold, Rob Palmer Agency Producer: Ben Grylewicz Director: Noam Murro/Biscuit Filmworks Editor: Peter Wiedensmith/Joint Special Effects: Ring of Fire Music: Jeff Elmassian/Endless Noise