Georgia Peaches

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New print ads for Peachtree Pale Ale, from Atlanta's Cole Henderson Drake, not only look good, they have a certain irresponsible insouciance that's most refreshing in an industry with one foot in an eternal Happy Hour while the other is mired in Prohibition. This ad reads, "For the light version, drink half a glass." Another fave: "One sip and you'll be begging for a designated driver."

Client: Atlanta Brewing Company Agency: Cole Henderson Drake CD/CW: Chris Jacobs AD: Kevin Thoem Photographers: Imagination Brewery

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