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Great Pit Stop

Published on .

A funky print campaign for a North Carolina race car school posits bodily wastes as proof of what is billed as "The thrill of a lifetime." In another execution, three simple graphical icons representing battery, fuel and underwear checks illustrate the notion that, "There's nothing more exciting that driving a 600hp stock car at speeds up to 165 mph." Yeah, right.

Client: Richard Petty Driving Experience Agency: Boone/Oakley CDs: John Boone, David Oakley AD/Illustrator: Phil Mimaki CW: Miguel Fernandez Photographer: Mike Carroll

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