Out of Home: Pro-choice Public Education Project/PSA and Bronx Zoo

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Baby animal campaign

Exec. creative dir.: Ross Sutherland

Creative director: Betsy Petropoulos

Art director: Stu Garrett

Copy: Ted McCagg

Print producer: Vic Ferrarelli

Photographer: Dennis Balchut

Baby animals only get cuter in ads that show pictures of infant clothing as it would be designed for newborns from the animal kingdom. Pink knitted booties are perfect for three-toed weblike feet, a blue gingham mobile dangles bananas for tiny gorillas, and a green lace-trimmed baby bonnet has long ears for a donkey. And for the just-hatching snake, the baby carriage is extra long.

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