Nutty comedy aimed at female redecorating freaks? Is this a viable genre? We're not sure, but the latest TV campaign for The Great Indoors goes to some elaborate lengths to pull off a sight gag. In our favorite spot, two women driving from the store spot an entire house being moved on a flatbed truck, and they have an overpowering urge to replace the blinds in a picture window with curtains they just bought. So one chick does a moving car-to-truck transfer, like it's an action movie. In another spot, a couple is hosting a party and the woman gets mad at her husband because the lampshade he's wearing on his head doesn't match his shirt. So she changes the shade for one that's color coordinated. Tag: "There's a place for people like you."
Client: The Great Indoors Agency: Young & Rubicam, Chicago CW: Ken Erke AD: Blake Ebel Agency Producer: Lee Goldberg Director: Pep Bosch/Rock Fight Editors: Stacy Levant, David Brixton/The Whitehouse