Ikea, Crispin Porter & Bogusky, Miami

Published on .

"Adaptation" director Spike Jonze tweaks the art-house crowd with this stunning sendup. Eerie music accompanies a young woman shown throwing away a lamp by depositing it on the curb. It's cold, windy; it's raining. She's over it, OK? She's moved on with her life. Are we really to feel badly for the lamp? Nah, this is America, the land of conspicuous consumption. We are jarred into reality by a man with a Scandinavian accent: "It has no feelings. And the new one is much better." We can't wait to see what she does when it's time to replace the couch.

Creative director: Alex Bogusky

Art directors: Mark Taylor, Steve Mapp

Copywriter: Ari Merklin

Agency producer: Rupert Samuel

Production co.: MJZ, Los Angeles

Director: Spike Jonze

Editorial co.: Spot Welders, Venice, Calif.

Editor: Eric Zumbrunnen

Music co.: Mit Out Sound, San Francisco

Composer: Ren Klyce

HONORABLE MENTION: Sears, Roebuck & Co., "Rude Awakening"/ WPP Group's Ogilvy & Mather, Chicago

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