Camus 4U is not a comic book version of The Stranger but a Stateside booze launch of a French beverage made with cognac and fruit juices. Such a blend, a press release informs us, is intrinsically bizarre, especially coming from Camus, a 150-year-old family-owned company with a "conservative image of understated refinement." So how do you sell 4U? With a "Whatever You're Into" campaign of sexually deviant internet films (camus4u.fr), compliments of Chicago's Tinsley Advertising. Among the highlights: Under the tutelage of assorted femdoms, a bound man in a bunny costume eats a dangling carrot; a man in an elaborate canine costume eats out of a dog bowl; and another lucky fella gets some creative dentistry reminiscent of the great Marilyn Manson "Beautiful People" video. "The straight-out S&M and bondage theme is intentionally designed to elicit shock and grab your attention," explains CD Dorn Martell. "At the same time, the tone and attitude of the imagery is very tongue-in-cheek. It's for people who don't take things too seriously."
Client: Camus 4U Agency: Tinsley Advertising ECD: Russ Slaughter CD: Dorn Martell Agency Producer: Lisa Stephens Director: Michael Neumann/One World Productions Editor: Steve Flynn/Independent