Media/Entertainment: 'Lucky' Magazine

Published on .

"Cheryl & Me"

Creative Directors: Bob Kerstetter, Steve Stone

Art Director: Phil Covitz

Copywriters: Warren Cockrel, Dave Loew

Producer: Stacey Higgins

Production Co.: Tate & Partners, Santa Monica, Calif.

Director: Baker Smith

Like any good movie, this 60-second spot develops a plot and then hits you over the head-in hysterical fashion. "Cheryl" is the name of a mannequin/friend of a woman who loves to shop. The woman's husband tries to explain to his wife that "Cheryl's not real." Later, she catches him having an affair with Cheryl. The woman finds a new shopping pal in Conde Nast Publications' Lucky. It's original, funny stuff, including a catchy tune.

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