Creative Directors: Bob Kerstetter, Steve Stone
Art Director: Phil Covitz
Copywriters: Warren Cockrel, Dave Loew
Producer: Stacey Higgins
Production Co.: Tate & Partners, Santa Monica, Calif.
Director: Baker Smith
Like any good movie, this 60-second spot develops a plot and then hits you over the head-in hysterical fashion. "Cheryl" is the name of a mannequin/friend of a woman who loves to shop. The woman's husband tries to explain to his wife that "Cheryl's not real." Later, she catches him having an affair with Cheryl. The woman finds a new shopping pal in Conde Nast Publications' Lucky. It's original, funny stuff, including a catchy tune.