Is Milwaukee Burning?

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What to do with a newspaper ad campaign promoting Milwaukee's annual Bastille Days? "Obviously, this year was a challenge selling a French-themed street festival," notes AD Tony Seaman of local agency Ellingsen Brady. "The solution? Use humor to counter the anti-France sentiment, laughing both with and at those who still held a grudge. Unfortunately, one of the major sponsors got cold feet and had the ads changed at the last minute. C'est la vie!" For example, one of the headlines seen here was changed to, "Storm the Bastille and exercise your right to a cool T-shirt." A third ad had the gall to be headlined, "Thanks for supporting the good ol' Red, White & Bleu." This ran, but the image of the French flag was removed.

Client: East Town Association/Bastille Days Agency: Ellingsen Brady Advertising CDs: Don Ellingsen, Tim Brady AD: Tony Seaman CW: Robin Mindt