Executive creative director: John Staffen
Art director: Gary Rozanski
Copy.: Thos. Baginski
Producer: Walter Brindak
Production Co.: @radical media, N.Y.
Director: Greg Kohs
The folks at DDB took a catchy tune from Barenaked Ladies, "If I Had a Million Dollars" and asked folks to sing along. What resulted is a charming look at real people going about their business while singing-and fantasizing-about winning the New York Lottery.
FedEx Corp.: "Great Idea" Omnicom's BBDO Worldwide, N. Y.