Just mon dieu! It

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Even by the frequently far-out standards of Nike and Traktor, the new Presto campaign is certifiably insane.Featuring the death-defying antics of a group of French urban gymnasts known as Le Parkeur, we've got a guy being chased by an angry chicken; a group of fellas trying to find their inexplicably cat-costumed buddy; and a dude who repeatedly has to leap down the side of a building to retrieve his girlfriend's stuff - though he wisely balks at getting her teeth. Leave it to Nike to up the bar on Xtreme sports. How soon before terrace jumping is in the Olympics?

Client: Nike Agency: Wieden + Kennedy/Portland CDs: Carlos Bayala Susan Hoffman CW: Mike Byrne AD: Danielle Flagg Agency Producer: Jennifer Smieja Director: Traktor/Partizan Editor: Rick Russell/Final Cut, London