Best Online Ad Campaign: Virgin

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Just as crispin Porter & Bogusky did for Burger King with its online "Subservient Chicken" campaign, the Miami agency did for Virgin Atlantic's online banner campaign. An extension of the traditional advertising done for the "Go jet set, go!" campaign, the online banners were part of an initiative to educate business travelers about Virgin's Upper Class. The interactive banners could be downloaded and include such hilarious, cartoonish ads as having a dream interpreted and uploading someone's photo into a spot where it then could receive a haircut simply by clicking a mouse. The ad campaign boasted a click-through rate 12% higher than the average.