Overnight Sensation

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The fast-talking pair from last year's FedEx b-to-b "Business Legends" campaign, which was directed by Joe Pytka, is back in a new round of spots, this time with Bryan Buckley at the helm. And while the latest spots aren't really laugh-out-loud funny, the work has taken an aggressively comic turn, with sillier scenarios and a more pronounced smart guy/dumb guy take to the repartee. Whatever, we still like the crisp pacing and the snappy scripts, which manage to work all kinds of nasty copy points into deft dialogue.

Client: FedEx Agency: BBDO/New York CCO: Ted Sann ECD: Gerry Graf CWs: Brandon Davis, Joe Stevens ADs: Mai La Thai, Joel Rodriguez Agency Producer: Elise Greiche Director: Bryan Buckley/Hungry Man Editors: Ian MacKenzie, Jun Diaz/MacKenzie Cutler Music: Fluid